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Research papers

The use of panels in readership research

JICNARS has, through its Diary Panels Technical Study Group, reviewed previous Diary Panel experience relevant to the use of this technique in readership research and has carried out a small scale pilot test of three different methods for keeping...

Catalogue: Seminar 1986: New Developments In Media Research
Authors: Roger Beeson, Dick Dodson, James Rothman
June 15, 1986
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Citation

Beeson, Dodson and Rothman (1986a, June 15). The use of panels in readership research. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-use-of-panels-in-readership-research


Research papers

The development of readership taste and editorial research for "Die Zeit" since 1970

The results of editorial research concerning DIE ZEIT were first presented to an ESOMAR audience in Verona, Italy in 1974. At that time, research concentrated on ZEITmagazin, which was founded in 1970 as the result of cooperative efforts between...

Catalogue: Seminar 1985: Quality In Publishing
Author: Georg Gramse
November 27, 1985
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Citation

Gramse, G. (1985a, November 27). The development of readership taste and editorial research for "Die Zeit" since 1970. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-development-of-readership-taste-and-editorial-research-for-die-zeit-since-1970


Research papers

Continuos-survey

In consultation with the Magazine Division it was definitely decided in May of this year to start and implement a comprehensive continuous (readership) survey of the magazine market. For the time being this survey will be restricted to developments...

Catalogue: Seminar 1985: Quality In Publishing
Author: Hein G.M. Brinkhoff
November 27, 1985
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Citation

Brinkhoff, H. G. (1985a, November 27). Continuos-survey. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/continuos-survey


Research papers

Reader selection

This paper discusses the way readers ensure that the things they read in magazines and newspapers are well adapted to their individual needs - and how close the relationship often is between the reader and the publication.

Catalogue: Seminar 1985: Quality In Publishing
Author: Guy Consterdine
November 27, 1985
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Citation

Consterdine, G. (1985a, November 27). Reader selection. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/reader-selection


Research papers

The market of daily press in Barcelona

The success of "EL PAIS" is due to the combination of a series of factor which have coincided in the newspaper since beginning. The first of them, its particular system of owner ship, gave "EL PAIS" some features which made it different from the...

Catalogue: Seminar 1985: Quality In Publishing
Author: Ginés Garrido Alart
November 27, 1985
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Citation

Alart, G. G. (1985a, November 27). The market of daily press in Barcelona. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-market-of-daily-press-in-barcelona


Research papers

Unsolved problems in media planning and media research and their interaction

If there is one field of research where misunderstandings are plentiful, than it is in the field of multi-media A.I.R. research intended for the media planning function. The basic problem is that a medium has to tell its prospective customers, what...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Benno Stoppelman
June 15, 1984
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Citation

Stoppelman, B. (1984a, June 15). Unsolved problems in media planning and media research and their interaction. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/unsolved-problems-in-media-planning-and-media-research-and-their-interaction


Research papers

Research for the development of Frankfurt Financial Times

In this paper I will be mainly talking about the research done in the third of these phases and I will confine ray attention to research needs of editorial and of circulation marketing. As a general observation with respect to these needs, we do...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Michael D. Ryan
November 23, 1983
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Citation

Ryan, M. D. (1983a, November 23). Research for the development of Frankfurt Financial Times . ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/research-for-the-development-of-frankfurt-financial-times-


Research papers

Editorial research on a syndicated basis for Danish newspapers

As the Danish provincial papers are aware of the competition from the national dailies as well as from the magazines and the electronic media they have been willing to pay rather big amounts of money to be included in the syndicated media survey in a...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Sigurd Bennike
November 23, 1983
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Citation

Bennike, S. (1983a, November 23). Editorial research on a syndicated basis for Danish newspapers. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/editorial-research-on-a-syndicated-basis-for-danish-newspapers


Research papers

Headlamp and rear-view mirror

The purpose of this paper is to show how a reader panel is being used by the editorial teams of Family Circle and Living as part of a circulation building strategy. We begin by reviewing the background of declining circulations, new management, and...

Catalogue: Seminar 1983: Publishing A Better Product
Authors: Guy Consterdine, Caroline Fraser
November 23, 1983
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Citation

Consterdine and Fraser (1983a, November 23). Headlamp and rear-view mirror. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/headlamp-and-rear-view-mirror